Hygiene has moved past just the consumers’ hands to other areas of the body opening a breath of opportunities for beauty and personal care brands to tap into those consumers who are motivated by their concern about cleanliness.
In this presentation featured at Cosmetics Innovate Virtual Summit, Alex Fisher, Associate Director of Beauty and Personal Care, looks at Mintel data to provide insights on how different categories can innovate aligning with the consumers’ need for protective formulations.
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– The latest trends in hand sanitisers, tapping into prestige and technology
– The communication strategies that can support hygienic products’ promotion
– The balance between consumers’ concern about hygiene and their still current need for natural solutions
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