Amy Rollinson

Research Analyst, Euromonitor

Covid-19 sees the global beauty industry contract by 2% in 2020 with the forecast period impacted by slowing growth. Colour cosmetics and fragrances were particularly hard-hit while bath and shower, and skin care remained resilient. Asia Pacific remains a bright spot for the industry due to faster recovery from the pandemic, whilst North America and Western Europe see their economies suffer.

Consumer attitudes have shifted due to the disruption of this period and companies must adapt to this through their digital and e-commerce offerings whilst aligning with simplicity and wellness.

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