For the women whose charm and allure has never faded!
LLF prides itself in not simply being a beauty brand but also a movement celebrating mature beauty. The brand challenges perceptions and embracing the benefits of ageing, a concept which is often overlooked in the beauty and cosmetics industry.
LLF has won awards including CEW Achievement award in 2015, Online Retail Award in 2016, Nectar Small Business Award in 2016 and Beauty Shortlist Award in 2017 as well as certified by Cruelty Free International.
Founder Tricia, launched LLF in 2013 after deciding to train as a makeup artist and develop a range of 12 face, eye and lip products specifically for more mature women including makeover parties in people’s homes! Anna, CEO, came from a background in PR which helped the business in early development. Her role today covers sales, marketing, operations, finance, shareholder management and the general day to day running of the company!