By-Product Beauty

Anna launched UpCircle in 2016 and the brand has taken the beauty world by storm. All UpCircle products are natural, organic, vegan, cruelty-free, palm oil-free, sustainable, handmade in the UK and housed in 100% recyclable packaging. But their key point of difference from other beauty brands is that each of their products is made with a core repurposed ingredient. “Natural” is the new “normal” – UpCircle go a step further with their waste-fighting formulations. Nature gives us lots of wonderful ingredients that make our skin healthier and more radiant – like used coffee grounds, chai spices and fruit stones. But they often end up going to landfill. Why should all that good stuff go to waste? It shouldn’t. That’s why UpCircle elevate leftover natural ingredients, bringing them back to life as beauty products your skin will love. UpCircle is distributed in Europe, Australia and America. The brand has proven that a circular approach is both hugely popular and scalable. The only limitation with by-product beauty is your imagination!