Global Trends for ‘The Next Normal’ Personal Care & Beauty Innovation

07 September 2020 16:00 - 16:35

  • After understanding the consequences of ‘pandemic-lockdown-recession’ on social behaviours and how change the PC&B industries, this talk presents a list of the main consumer trends that are determining the innovation strategies of main multinational and independent companies around these categories, all based on human tensions that move the need to be and feel beautiful.

Luis Carlos Chacón, Op-Ed Columnist | Global Consultant, Forbes Latin America | BusinessCase