Global Trends for ‘The Next Normal’ Personal Care & Beauty Innovation

Luis Carlos Chacón leads the BusinessCase team, a Boutique-Global-Firm that works with multinational FMCG's identifying emerging and future business opportunities. Also, has been a columnist for Forbes Latin America for several years, and a postgraduate student at the University of Oxford (Strategy and Innovation / Global Business), his educational background also includes studies at Stanford, The University of Manchester, and Houston University. In business, he has worked for more than twenty years for the global and regional operations of FMCG companies such as The Coca-Cola Company, Colgate-Palmolive, Diageo, Kellogg’s, Unilever, AbInbev, Sectur, among many others. Global traveler, constant student, avant-garde thinker, business consultant, writer, and researcher, related to topics such as economics, trends, storytelling, investment, retail, futures, semiotics, creativity, business competitive, globalization, innovation strategy, design thinking, and behavioral sciences.