Skin care is widely based on the same technologies for the delivery of actives. From a consumer perspective, this is not relevant, as they do not perceive creams etc. as technology. They love the inherent rituals.
The challenge for a disruptor is to understand consumers’ and intermediaries’ reaction to the new technology and to find the sweet spot for market entry. These challenges and how we at Filabé of Switzerland tackled them will be laid out in the session.