Green Claims, Quality Management and Consumer Transparency

08 September 2020 11:20 - 11:55

Natural cosmetics represent a fast growing and dynamic sector of the cosmetics industry. In the advent of greenwashing, ensuring the integrity and honesty of green claims requires quality control steps to guarantee that those factors consumers expect from natural and organic cosmetics are met in order to deliver trust.

To this end, NATRUE will provide an overview to the sector covering elements such as:

  • The regulatory status quo;
  • The evolution of the market and factors impacting it;
  • Consumer perceptions, expectations and drivers;
  • Labels and certification schemes

Mark Smith, Director General, NATRUE