Personalize Skincare: Analysis of Present and Future

Rubén Rubiales is CEO and Founder of Lesielle Adaptive Skincare, a leading personalized skincare company. After obtaining his Pharmacy degree at Seville University, Rubiales completed his formation in Formulation, production, and Management at Grenoble University and the Grenoble Management School. After a time in Gattefossé Laboratories, he returned to Spain, where he turned his local family business into the national e-commerce leader of its sector, showing his multidisciplinary formation and resolutive personality as one of its main assets. Over the last 5 years, he has created and developed the Adaptive skincare concept, an evolving personalized skincare that served Lesielle to be the winner of the Cosmoprof awards and considered by the South Summit as 1 of the best 100 startups worldwide.