Simon Duffy MBE, is the founder of Waken Mouthcare (www.wakencare.com) and Bulldog Skincare (www.bulldogskincare.com). Waken is an innovative new dental brand that prioritizes sustainable and natural thinking. Waken’s mouthwashes and toothpastes have recently launched in Boots, Sainsbury’s and several other retailers. Before Waken, Simon launched Bulldog in 2007. Today Bulldog is available in more than 35 countries and has annual retail sales in excess of $110 million per year. Outside of work, Simon champions entrepreneurship and is currently involved in the UK start up scene as an investor, advisor and mentor across a number of new and emerging bands.