How to Launch & Develop a Successful Brand in Turbulent Times

Stacy Pavlova is Founder and Owner of SHIMANI Smart Skincare. She has graduated from First English High School in Sofia and has a Master’s degree in International Economic Relations from the University of National and World Economy.

Stacy started her career in a Bulgarian pharmaceutical company.

Throughout the years she has worked in the pharmaceutical and cosmetics industry on various markets in Europe, Asia and Africa.

After 16 years in the corporate world, Stacy left her job and established her own cosmetic brand: SHIMANI Smart Skincare together with a team of talented scientists, who have also developed products for NASA. It was just when the COVID-19 crisis started.