Understanding Your Male Consumer: What are their Expectations & Buying Habits?

22 February 2022 14:35 - 15:05

  • Male beauty is a trend that has been steadily rising year-on-year and is continuing to diversify from personal care to skincare & makeup
  • What trends in male cosmetics should we expect going forward?
  • What are the skin & hair concerns of the typical male consumer?
  • Active ingredients such as retinol, niacinamide & vitamin C are all common words in the cosmetics consumer vocabulary, does this include the male customer?