How to Respond to the ‘Clean Beauty’ Trend Without Damaging Ingredient Stability?
22 February 2022 14:35 - 15:05
The ‘clean beauty’ movement is met with claims of products being chemical free, but how does the reduction in stabilising and preserving ingredients (such as alcohol) affect the quality of products?
Popular ingredients such as vitamin C are known for being unstable with a short shelf life, how can you use the necessary chemicals to utilise such ingredients whilst also remaining ‘clean’?