Subscription Services: A Trend or the New Normal?

22 February 2022 12:05 - 12:35

  • With ecommerce becoming an essential part of the retail industry due to the pandemic, can beauty subscription services expect to become as imbedded in modern day life as the likes of meal kits etc.?
  • Along with monthly deliveries of surprise boxes, subscription services are also a key player in product refills (e.g., razor heads) and so how important is this for encouraging sustainable consumer behaviour?